News

Write a different version of a post for each network

Jake Marsh · · New

A post written for X rarely reads right on LinkedIn. Now you can give each network its own version without making separate posts.

In the composer, pick your networks and open "Customize for LinkedIn" (or any other network you picked). Each version gets its own character counter and its own thread replies. Networks you don't customize get the main text.

Agents and scripts send the same thing as variants, for example {"linkedin": {"content": "..."}}. Approval cards show each network's version, so whoever reviews the post sees exactly what goes out. Evergreen re-posts keep the variants too.

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